This is going to be a very tough business. The SMB market is one...

This is going to be a very tough business.

The SMB market is one of the most competitive and cash strapped markets around. A very low number of end users will download and use these apps on a regular basis to get any form of ROI.

The ability to create app shortcuts to mobile-friendly websites with special offers has been around for years and it costs zero.

If there is any business in this, Wix and others will come up with their own offering overnight and this company is done.