agree. if they are wanting to chase the ultra premium market only, that too, will only lead to marginal profitability at best as well, as there is limited volume to be captured at $15K a wheel set, already at negative to zero gross profit margin doing so.
This is evidenced by the Renault (Megane RS Trophy-R Record) - only volume is 25 cars sold worldwide with the Carbon wheel set. thats real low...