You are assuming that the price of the wheels will stay the...

You are assuming that the price of the wheels will stay the same, but of course that isn't true. As they ramp up their automated processes their costs and then prices are coming down. Already in this very early stage of developing the factory the cost of a set of these wheels has nearly halved since the first sets that were going on the Fords. Even at the current prices their sales are rocketing. Eventually the carbon revolution wheels will cost no more than any other wheel, but be far superior and their market will expand exponentially. The biggest problem will be keeping up with demand. Now don't just take my word for it. DYOR of course. I suggest you look at who is investing in the company. One of CBR's largest shareholders is Ronal, one of the biggest aluminium wheel manufacturers in the world. I would assume they have done their due diligence and decided the direction CBR are going is the way of the future.