No, I think the company knows as well. Possibly why they have moved to roll out by acquisition and probe investment, rather than competitively selling the story to the farmers and persuading them to invest in the probes (and surely the farmers have a much lower cost of capital).
Odd business strategy for a company founded on marketing intellectual property. To then go into buying the delivery consultants and probes - all high capex and dependent on excelling in a range of additional business competencies.
No, I think the company knows as well. Possibly why they have...
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