Influencer advertising in the social space is gaining traction...

Influencer advertising in the social space is gaining traction with brands and will be a booming market for agencies and programmatic platforms with first mover advantage such as EN1. It will be interesting to watch their development and potential acquisitions in Oz.

There is already an established presence in Australia and I think one of the market leaders is HooZu. They are currently raising pre-IPO capital on the sharequity.com.au platform. Worth a look at their IM as there is some good market research and background that is relevant to EN1.