FFF should do well as it’s playing in the right space at the...

FFF should do well as it’s playing in the right space at the right time, the IPO is well priced and the cap structure is pretty tight but as I said before it’s not in the same league as WOA IMO.

Happy to be proved wrong but I don’t see FFF having the secret sauce that WOA do. WOA are playing in much larger markets (meat and plant protein and non dairy milk alternatives) and have something unique in the lupin technology. FFF have a good product mix but apple, chia powder etc are all still niche products, and baby food and snaking are super competitive and subject to margin pressures.

Anyway, as I said I still expected FFF to do well and I understand the comparisons with WOA, I just don’t thinm FFF is on even footing with it now.