Each to their own and I respect your point of view, but had you...

Each to their own and I respect your point of view, but had you actually done any research on this before you started typing? Anyway, here's a basic economic class..

- Their current margin is approx 30%, this is outstanding for a company that is distributed through the supermarket giants. The only way to beat this markup is to sell Direct To Consumer (DTC), which reduces the companies reach tenfold.

- With FFF's current and future business partnerships, they have been structured to support growth.

- With said growth, the company will be able to meet higher MOQ's on their production runs resulting in a lower COGS (this means a higher ROI) - addressing your margin concerns

- The costs incurred over the years has been imminent to get to where we are today. I luckily got some allocation yesterday, but will definitely be topping today as I believe below 40 is a great entry price.

Please DYOR people. and GLTAH!