It's not that people don't understand what they do its that they haven't communicated it well. They've worked with a few companies for a year or more and only brought in a couple hundred k. It may be the best thing since sliced bread and it may become a staple tool in the consultants toolbox but there simply isn't enough information for the average punter to make an informed decision. Obviously the funds that got in at 20c would have done their due diligence so if you trust their decision making and are prepared to pay a 2.5x premium then go for it.
I bought and then decided to sell out. I'll follow them as I find it an interesting proposition but as a non expert a few images showing me they can pull data together from different organisation s and silos and make 200k for trials over a couple years isn't enough. Maybe I'd be much more enthusiastic if I had more to go on.
One thing is for sure though if the funds want to sell their shares for a profit above 20c they're going to have to talk about their product capabilities more, hit some revenue runs and convince others that they have a unique product with a competitive edge. If 5 competitors turn up next year see you later.
IXU Price at posting:
54.0¢ Sentiment: None Disclosure: Not Held
