IPO - Shekel Brainweight Ltd, page-61

I will be topping up if it dips below IPO price. Plenty of newsflow over the coming days and with such a tight capital structure, this one will run. 

(i) Product pilotsOf the five Retail Solutions Suite, The Bay, The Promotion Bay,Goopi and Innovendi are currently being piloted as set outbelow. Commercial discussions are underway for further pilotsof the Retail Solutions Suite.

1: Vestcom: Vestcom is a leading retail solution provider in theUS which specialises in branding and on-shelf promotions. Itis currently piloting The Bay with the first demonstration unitinstalled in mid-May 2018. As part of the pilot, Vestcom willpresent The Bay to its customers.

2:Heidia: Heidia, a POP branding and promotion company inIsrael, providing services to large retail networks and CPGvendors, is currently piloting The Bay, The Promotion Bay andGoopi. The Directors anticipate entering into a distributionagreement with Heidia by the end of August 2018.

3iebold Nixdorf: Diebold Nixdorf is a global technology andsolutions provider for retail and financial institutes. It has beenpiloting The Bay for its innovation lab in Germany since May2018.

4:Undisclosed US retailer: Since March 2018, The Bay has beenpiloted by a US multinational retailer. The Company is now inthe process of scaling up the pilot programme to support realstore operation by the end of 2018.

5:The Tnuva Group: The Tnuva Group is an Israeli foodprocessing company owed by the Chinese conglomerateBrightFood. It has been piloting Innovendi since April 2018,with the pilot expected to conclude by the end of 2018. Ifsuccessful, the Directors anticipate that orders for Innovendiwill be made by the end of 2018.

In addition to Vestcom’spilot of The Bay and The Promotion Bay that is currently beingundertaken as described in Section 3.8(b)(i), the Company isalso currently in discussions with Vestcom regarding a businessplan and relationship model for Vestcom to become theCompany’s distributor and system integrator with a clear salesand target plan. The Company’s discussions with Vestcom alsointend to address the potential to continue the demonstrationcentre set up for the pilots of The Bay and The PromotionBay. The Director’s anticipate that the Company will finalisediscussions with Vestcom before the end of 2018.

Vestcom is a big player in this space and it is great to have them onboard. They have a history of acquiring innovative companies.

Little Rock, Arkansas-based Vestcom International, Inc. is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, driving more sales by connecting marketing and merchandising at the shelf for the nation’s top retailers and their suppliers, and processing more than 2.3 billion price/promotion updates per week through its ten production facilities located across the United States. Vestcom’s services benefit retail clients by reducing store operations expenses, increasing retail sales and coordinating in-store execution with retailers and their brand partners.

pretty decent sized Private Equity firm has taken a stake in Vestcom and the PE firm has tie ups with retailers too. 

https://www.charlesbank.com/portfolio/

https://www.prnewswire.com/news-releases/vestcom-international-inc-acquires-integrated-retail-limited-300678963.html

https://www.businesswire.com/news/home/20081201005123/en/Vestcom-International-Acquires-Electronic-Label-Technology

https://www.moodys.com/research/Moodys-says-Vestcom-acquisition-credit-neutral-no-impact-on-B2--PR_317344

This is one partner alone. I will do some digging on the others when I have time.