I am certain their manufacturers also sell on aliexpress/alibaba...
A small investment and you could create your own dropshipping business, selling the exact products whilst undercutting Step One by a good 25% and you'll still be making a lot.
It would have been better for the company to not have an IPO imo... Keep it private, and distribute dividend to private shareholders...
IPO - Step One Clothing Limited - 29 October 2021 #, page-18
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