agree the $85 only happens when end user use the product and send the sample back to lab. But I don’t think they need Guthy Renker to promote the product. PCR and antigen test kits are something new in the market. I doubt someone will care what brand it is as long as it is relatively cheap and doing the job. Does anyone know a PCR brand they will choose? I just went to pharmacy and bought any RAT test i could fine, i did not even bother to ask what price it is and paid whatever price it was. Given demand for test kit is high I’m sure retailers won’t have a problem selling it like hot buns. if I understood the announcement correctly. GMv is selling it to retailers for gross profit 7m. Mcdade is doing the distribution. Once retailers sell the product and user use it that when $85 kick in.
question is, can GMV deliver? Given the timeline is end of Jan and another order is coming in. We will soon find out but i have a feeling this is different from selling prizma.
GMV Price at posting:
3.9¢ Sentiment: None Disclosure: Held