iptv to explode with sony--now live, page-15

A snipet from Sony press release. It's growing fast and looks like they are keen to get it out there. The advertising is where the big bucks are.

Included in the company's new internet channel line-up is ABC's iView, as well as four global channels, bringing the total to 20 BRAVIA Internet Video channels announced. The new global channels are On Networks, Daily Motion, Howcast and Concierge. These channels join catch-up TV services and made-for-the-internet content from Yahoo!7, SBS, Billabong and YouTube that will be made available through BRAVIA Internet Video in the coming months.

From next month, Sony will add Blu-ray players to its stable of products that allow Australians access to its IPTV service, BRAVIA Internet Video. This brings the benefits of Blu-ray and internet video to customers who may have recently purchased a new TV. Sony's S370 Blu-ray player is all youll need to access BRAVIA Internet Video channels simply connect it directly to the internet and a television. As with Sonys BRAVIA TV range, the IPTV channels can be accessed easily through the XrossMediaBar interface on the Blu-ray player and viewed on a television.

"Since we announced our IPTV offering earlier this year, we've had an overwhelming response from content companies, retail partners and consumers," said Paul Colley, Sony Australia's Technology Communications Manager. "The extension of our IPTV offering to include additional internet channels and Blu-ray players reinforces our commitment to this technology in Australia. Sony is focused on providing the broadest range of home entertainment products for accessing IPTV, as well as the widest range of content."

Colley continued, "BRAVIA Internet Video offers a whole new wave of content for Australian consumers, and encourages the viewing of internet video on the large screen TV in the living room, rather than crouched over a small PC screen. The success of IPTV in Australia will be dependent on ease of use and the breadth and variety of content available. The addition of a service as successful as ABC's iVew to our BRAVIA Internet Video line-up will really assist in driving IPTV awareness and take-up.