in the last 19 days we have sold 350 units in australia = $131,250 straight into the coffers.
this is through word of mouth and social media only.
therefore an annual run rate of $2,521,382, in the tiny land of oz, not including nz or america.
to be launched in other countries.
my concern is once going to retail outlets, they will take their cut and introduce 90 days payment terms, affecting the bottom line.
i would argue the case for going limited retail in combination with some clever marketing and continue sales online.
it's not as though you can 'try before you buy' any earphones on the market and so far, hundreds haven't felt the need due to this product being one of a kind.
coming from a design background, there is no need to visualize in real life, they just, look, great.
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