Let's be honest. slogans and catch phrases are pretty lame....

Let's be honest.

slogans and catch phrases are pretty lame. Unless you are Nike. If your aiming at youth there has to be some consistency in message. Are we the hipster moving from live gig to street scene listening to some sweet track from Spotify (say Affelaye - want me).

Or are we going to have the 39 year old female suffering from industrial deafness having an awkward date in a pub with another person with iq buds in? They can interrupt their in depth pub rendezvous by simultaneously tweaking their sync settings and then going back to their in depth conversation about how they really want kids before their biological clocks time out.

I'm just glad their not advertising for someone 60+. Imagine an add where gramps is sitting at bingo with them in. Ahhhhhhh...

I know which way I would go.
(FYI. I hold a considerable amount of this stock and want to see this peacock fly..)