And that's already recouped almost half of the $5 cost increase!...

And that's already recouped almost half of the $5 cost increase!
The fact that there was an increase at all means that the companies margin has gone up.
That is not a bad thing is it?
It's the same as finding a job that pays you yo $50,000 more than what you earn now.
Trouble is you have to pay more income Tax, it's part and parcel of the deal.