VGCCC chair Fran Thorn said the gambling customer had explicitly opted not to receive marketing material encouraging her to gamble, but Tabcorp kept inducing her to bet.
"They could have conducted themselves in many ways - they did not," Ms Thorn told ABC Radio Melbourne.
"They (Tabcorp) were observing this. They didn't act sufficiently."
The regulator said the multi-million dollar fine was not just in response to Tabcorp's dealings with that individual, but it represented the most "egregious" case in a long series of breaches.
"The person lost a very large amount of money," Ms Thorn said.
"It ($4.6 million) is the largest fine we've ever levied on Tabcorp...we could have gone as high as $9.1 million."
The regulator has given Tabcorp until the end of 2025 to fix their systems to prevent further breaches.
abc ILNK.
when a drug dealer sees a customer heading into the rehab queue they sidle up and offer a hit for free.
so too the gambling industry.
Is this truly in the Aussie spirit? I don't think so.
