To even consider Aldi in direct competition with Wollies is fanciful - Aldi stores attract a certain niche of customer (namely those who want to penny pinch on basic items), and as a result I can't see that there is any direct competition for like customers between the two.
We all know that Coles continues to loose market share - If there was to be a serious competitor to stick it to Woolies IMO it would come from a new player out of the US or UK or similar in time.
For now WOW remains the dominant market player in the grocery game and with good reason too.
To even consider Aldi in direct competition with Wollies is...
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