It's a cloud-based easy to understand and use core accounting...

It's a cloud-based easy to understand and use core accounting system written from scratch so no baggage. they are then adding other basic business packages that interact with this core product by acquisition or linking as also with specific industry packages they recommend who's existing users then start using Xero. A huge interaction with existing and new users from a service to customer angle generates huge loyalty and so it all starts to snowball. This is in contrast to the MYOB attitude of lets make some money- screw the customer. MYOB won't catch up and will soon be history. So Xero forges on loosing money hand over fist - but less so as each report comes out. I guess the core staffing major expense has probably peaked but the cost of entering new markets will continue to supress earnings for while even after break-even has been reached. Rod Drury reckons if they had initially listed in US, Xero would already have a multi-billion Cap