kabrita also has chinese labelling and approvals I understand. bubs needs to be cheap to attract mothers who doesn't want to pay high prices for kabrita and still want goat infant formula so convert to bubs. kabrita has the largest share ranked 2,3 and 4 in sales in the pic. I don't know what bubs marketing strategy is but it's discounting all the time is known as cheap brand. the other option is like kabrita and spend ie hundreds of millions on marketing in china and don't make any profit to gain market share. as shareholder what's your preferred?
kabrita also has chinese labelling and approvals I understand....
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