With something so expensive it ceases to be a watch, just becomes something to own and admire.
Maybe wear on special occasions, I do not have a Rolex but I do have a valuable gold watch that when I take it in to be cleaned, the watchmakers roll out the red carpet, invite me into the side office and give it far more reverence than I do, to the point that I don't wear it anymore.
I wind it up and keep it clean and only wear it when we are at home.
It is always nice to own things of beauty but you own them for your benefit not to show off to others as there is too much risk attached to that