Is Google Search More Relevant Or Is There A Brand...

Is Google Search More Relevant Or Is There A Brand Factor?

http://blog.searchenginewatch.com/blog/060426-122653

From within the above discussion Gord Hotchkiss, president and CEO of search research firm Enquiro, points out:

That …….."At first glance one thing should stand out, which is the expansion of the scanning area on MSN and Yahoo!, " Hotchkiss told the standing room only crowd. "People had to go deeper on the page and look around more to find what they were looking for."

He then went on to say …… “The ideal user experience, (according to Hotchkiss), would be if users would always find what they're looking for in the most prominent place at the top of the results listing”.

Few have noticed that Looksmart are doing great things with Verticals lately and as CEO David Hills has pointed out, (for articles content for students, or, general 'research' needs), ‘users’ should take one more step and find the Vertical that best suits their enquiry. And, yes, Google appears to provide the best results, to assist in doing so……

By using a “FindArticles in/on …..” search term, Google results can quickly direct a user to that Looksmart Vertical, that may then go on to provide all/many of the answers sough after & simply put, “in a nutshell’. Read on.

When a friend said to me …”I just searched Google on “Tomato” and got 31,400,000 results".

I replied that, Those 31,400,000 results were provided to you by the No1 search Engine, Google. And it's quite remarkable that it has so much information indexed on, the humble "Tomato" .......

I immediately wondered how many of those 31M results needed further 'going through' to eventually find the required information sought,to fully satisfy a searcher's needs? Looksmart feel that would prove both a "time consuming" effort and even sometimes, well, truly "exhaustive" type search.

No, Looksmart hasn't a “Tomato” Vertical, as yet (but again thanks to Google), they have articles on this topic listed that may present more defined/refined results within some of their Verticals, thereby allowing "users" to "drill down" or, narrow their search enquiry, so much quicker.

Looksmart call it, "essential" type search. It’s easy & can be much quicker. And it may very well be where search is heading, some feel.

Now check this out here:

http://www.google.com.au/search?hl=en&q=FindArticles+on+Tomato&btnG=Search&meta

We have now narrowed our search down to just 459,000 results in Google and you will note how Looksmart's Verticals "segment" this topic into what may now be considered by some, as more practical search results.

Do your own ‘exercise’ on Google using the “FindArticles in/on …...” Search term, as a prefix to your topic of interest. Readers may be pleasantly surprised.

Cheers !!

:)
LC