The American fast food industry generally is in a swoon. Theories are flying thick and fast about what's behind the slump in revenues. Is it Ozempic? Have consumer trends fundamentally changed? Are input costs pushing prices too high? Is the US consumer finally tapped out? Is the market too saturated? Has the food quality enshittified? All of the above, probably.
But one extra dimension that's popping into existence is the increasing technology applied to pre-made meals available in supermarkets. They've never been healthier, cheaper or tastier than they are now. And at $7 a serve, they're half the price of a take out meal. Aldi et al spell doom for the fast food industry. My personal favourite is:
GYG Price at posting:
$30.34 Sentiment: Sell Disclosure: Not Held
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