Is GYG grossly overvalued?, page-89

The other ultimate issue is that the customer, which don't forget largely is actually the potential franchise owner, has choice.
They can choose what franchise they buy, and whether they are getting a return or potential future return...
I think doing breakfast is confusing this offer... complicating it. So franchise owner is looking for a simple, turn-key solution.. and if GYG is no longer the flavour of the month, who will pay for the expensive fit outs? I.e. it costs about $1.7m-$2m to fit out a GYG, and customer needs $700-800k in liquid assets before they can get finance.