A2M 0.00% $6.88 the a2 milk company limited

Is it true that A2M 3 litre milk sells for $9.80 in Coles, page-22

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    Parmalat went to the Italians, now to the French as Lactalis. Lactalis took a bumper price increase during the previous quarter - all good. Bega thought they'd build share by not going as hard as Lactalis, but will be taking price again post December. Doing it alone this time as the air cover of multiple increases across all sectors, is abating. Many other structural changes in play across ANZ processors, A2 in a good place for now.
 
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