With the latest announcement from JAT regarding a retail presence in china comes some interesting indications of the further JAT products category direction. The article in the market herald about this describes JAT as Australian health and Wellness Company. JAT does appear to be further defining what areas it sees potential markets in china. It seems any food or skin product that promotes health and wellness, or is seen to promote health, internal and external is on their radar. I don’t expect frozen chickens or alcohol now to be on their list. Even VMeat is supposed to be more healthy than the alternative.
GLTAH DYOR
Is JAT creating a MONSTER, page-167
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