- Alibaba said on Tuesday that 15 different companies each grossed over $143 million (1 billion yuan) in sales: Chinese brands Huawei and Xiaomi, U.S. brands Bose, Estée Lauder, Gap, Levi’s, Nike, The North Face and Apple, and other international brands Nestlé, H&M, Uniqlo, MUJI, L’Oréal and Philips.
- Almost 300 different brands each sold over $14.3 million (100 million yuan) in gross merchandise value during Singles’ Day: Those included LVMH’s Givenchy, sportswear manufacturer Under Armour and home appliance makers Dyson and Philips.
- Food and beverage brands like Starbucks and Mondelez also did “very well,” Alibaba’s chief marketing officer, Chris Tung, told Yahoo Finance.
- The most popular import products sold on Singles’ Day were food supplements, followed by makeup, diapers and face wash, Reuters reported.
- International orders made up a big portion of sales this year: The most popular products among Chinese consumers came from Japan, the U.S., South Korea, Australia and Germany, according to Alibaba.
- Alibaba rival JD.com, which started its sales campaign on November 1, 2019, sold more than $29 billion over the 11 days leading up to Singles’ Day.
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