This is an interesting topic.
"The final sale to the consumer is usually where the largest margin is made, not at wholesale level where JAT is positioned."
I get what you are saying could be true if you are referring to gross margin. JAT is actually positioned at manufacturer, wholesaler and retailer but different quantities of product at different stages.
If you want to talk about net profits then wholesalers usually do pretty well in net profits.
GLTAH DYOR
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