The big player that he is talking about is a private company...

The big player that he is talking about is a private company that has 12 stores in Australia and NZ that resells hydroponics and growing supplies with 90% of it you can find in between bunnings and your local gardening store.

If CMDV decides to limit themselves to ANZ and starts reselling nutrients, pots, plastic jugs and other low margin cheap supplies then its online store could look identical.

Thats not counting the greenhouse company which also has good products but its website looks like it hasnt been updated since 2005.