I think TON Ecosystem coins are really helping users in the crypto community. Although we don't know how long this will last, I think it's going to be stronger if there is a bull market.
Also, I think the exchange you are referring to is Bitget because they are currently giving away some BGB to celebrate 3 million followers.
But I think this has happened with most of these exchanges as well. So I can't really assume that I'm right.