EMN will definitely worth nothing shortly as Chinese EV car manufacturers have now slashed prices by another 34%.
BYD Sparks Price War In China, Slashes New Car Prices By Up To 34%
May 27, 2025
Huge stocks and declining sales.
The latest discounts were mainly focused on models priced under 150,000 yuan (US$20,820). The highest-priced model included in the promotion was the Xia multipurpose vehicle, which remained above 200,000 yuan after a discount of about 13 per cent.
The price of BYD’s cheapest model, the all-electric Seagull hatchback, was reduced 20 per cent to 55,800 yuan from 69,800 yuan. The largest discount was for the Dynasty series Qin Plus DM-i, which saw its sticker price fall 34 per cent to 63,800 yuan from an official guide price of 79,800 yuan.
The price war may devastate German manufacturers such as Volkswagen, Mercedes, and BMW, all of whom have have suffered declining sales in China partly because they refused to cut the prices of the models they sell in China to the same extent as their Chinese rivals. As they say in Sales Training 101, the three most important words in sales are the price, the price, and the price. Adding to those woes, Chinese drivers prefer Chinese brands that better suit their tastes.
EMN Price at posting:
19.0¢ Sentiment: Sell Disclosure: Not Held
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