my issue is around cash.Using the 4C'sCash receipts per paying...

my issue is around cash.

Using the 4C's

Cash receipts per paying customer are drifting down, from $67-69 in late 2008, to $51-52 late 2009 to $48.70 in June.

They spend about $8-10 per customer per qtr buying titles.

Staff costs per customer were drifting down from $18 in early 2008 to 13 in Sept 09 qtr, but now drifting up to around $17 or 18.

'Other wkg capital' is resiliently 22 per paying cust per qtr.

At this rate, the customer numbers they need to cash break even keep drifting out.

f111