IMHO companies like Catapult are stuck selling to the professional athlete market, whereas HITIQ will be able to access the professional and non-professional markets. Every club will want players to have one to mitigate liability. The non-professional market is at least 2 orders of magnitude greater than the professional market. Nike don't make money in the professional market, in fact it costs them a huge amount to service it as they have to pay players to use their product. Nike make their money in the non-professional market.
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