Im not saying that the Hotshots game itself will be the same as Secondlife rather that it presents a successful example of a social gaming platform that generates revenue without advertising. It is apparent from the clues to date (via MMZ ann & hotshots website etc) that the platform will be image driven in some sort of sharing/interactive environment.
As for the revenue model...I wouldnt expect much detail on this side of the project until well after the launch. I would also expect that the "sales and marketing" agreement does not refer to revenue from external advertises (as pointed out in their ann) but rather main source revenue split and marketing fees earned against the project as consultants IMHO.
However the deal pans out IMHO the risk/reward is too attractive not be holding!
Cheers,
Arkie
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