is this the reason behind the pfizer decision?

I found this story interesting. Was it just Big Pharma Pfizer hurting the little guy Sigma, or was Sigma hoist by his own potard? You be the judge. :P

Salient bits quoted- read the article in total for the rest of it:

http://www.theaustralian.com.au/business/sigma-api-take-hit-as-us-giant-pfizer-goes-direct/story-e6frg8zx-1225966630179

"Pfizer Australia managing director John Latham said the company had been put at a disadvantage when wholesale drug distributors such as Sigma, API and Symbion chose not to distribute Pfizer-branded prescription medicine to pharmacists because of special relationships with other drug companies.

"Pfizer had taken matters into its own hands by distributing its medicines direct to pharmacists.

"Pfizer wants to compete with other drug companies by making sure pharmacists have direct access to our medicine," Mr Latham said."