Have a look at the marketing of Everdure by Heston Blumenthal....check out the videos. The range is not going to fail because of the marketing ! Heston is super committed to taking over the BBQ world. The Big Green Egg must be nervous and cracking at this stage. How does Weber react in UK and Europe ?
https://www.facebook.com/pg/EverdurebyHestonBlumenthal/videos/?ref=page_internal
Have a look at the marketing of Everdure by Heston...
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