Its hard to speculate about how many people now will switch to...

Its hard to speculate about how many people now will switch to ZNO and be loyal repeat buyers, as I would assume these daily online sales are new customers every day. How long does a each item last? how many times a year does a customer need to buy more? These are all things which may not become clear for a few years. It very well may be at the low end or very well could be at the high end. I don't think we can really know yet. At least the core business is much easier track in terms of growth, and we know that is growing and sustainable.