isonea signs agreement with p&g’s tremor™

iSonea Signs Agreement With P&G’s TREMOR™
to Promote AirSonea™ to Women
• Agreement with TREMOR provides access to women with asthma
• Rigorously validated Vocalpoint word-of-mouth network touches a wide audience
• Network will be instrumental in 2014 US launch of AirSonea Wheeze Monitor for asthma
Melbourne Australia and Severna Park MD USA. — 30 October 2013 — Medical technology company
iSonea Limited (ASX: ISN) has signed an agreement with TREMOR, a division of global consumer brand
leader Procter & Gamble (P&G), aiming to promote AirSonea to women with asthma and mothers of
children with asthma.
TREMOR employs state-of-the-art research capabilities and proven community-based social marketing
strategies to engage volunteer advocates and create positive word-of-mouth for select brands of interest
to their consumer social network.
iSonea CEO Michael Thomas said that working with TREMOR to create awareness and experience with
AirSonea among women will play a significant role in the 2014 US launch of the wheeze monitoring
device, once FDA regulatory clearance is achieved.
“This presents a tremendous opportunity to develop positive word-of-mouth advocacy among women
with asthma and mothers of children with asthma. For a small company like iSonea, this level of access
to key consumer audiences is both significant and efficient.”
“We are excited to harness their awareness and advocacy programs to help educate people on the need
for better asthma monitoring and the ways in which AirSonea addresses that need through rapid
detection and measurement of wheeze.”
This initiative will begin with extensive customer research conducted within the P&G Vocalpoint
community, to determine the most effective messaging for stimulating awareness and interest in the
asthma monitoring system. The campaign will launch in 2014 once AirSonea receives FDA 510(k)
clearance to market in the US.TREMOR™ is the word of mouth marketing organization developed by
Procter & Gamble that combines P&G’s wide-ranging marketing expertise with key learnings from
cognitive science. TREMOR is a leader in applying these learnings to the idea of consumer advocacy as
the driving force behind effective, measurable word-of-mouth marketing campaigns.