IMS 0.00% 69.0¢ impelus limited

Issues with DCB in Australia, page-53

  1. 20,762 Posts.
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    Don't know what's going on Veecat,

    but the below extract seems very forthright in their stance going forward

    Marketing and advertising has always been a huge part of MBE growing revenues ( 2016 accounts nearly 1/3 of all revenues )


    ''While the rollout through international mobile carriers is expected to continue, the 2H spend on international DCB marketing in existing territories, including SE Asia and the Middle East, will be greatly reduced or put on hold to allow for: 
    Cash preservation and accumulation; 
    An assessment of the performance and ROI where there was increased marketing spend in December 2016 and January 2017;  Extended Test and Learn times required in less mature markets to establish acceptable ROI metrics; and  Delays caused by external factors as detailed above''


    Lets hope they at least meet their 2nd half 2017 revenues estimation of around $25m and achchieve $52m in total - to indicate that things may be back on track
    DYOR
    Last edited by Merchant2000: 08/02/17
 
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