And the costs to ISX to generate that additional $52.5mil revenue are next to nothing, lets overstate it and say it costs them $2.5mil so theres $50mil bottom line improvement, at a paypal multiple of 60, that's a $3B increase in market cap or circa $2.70 increase in share price. The mind boggles doesn't it.
And the costs to ISX to generate that additional $52.5mil...
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