The business moat is the patented KYC model: a client deposits money and the vendor can immediately begin providing services to the client.
The vendor knows who the client is without the need for 100-point ID checks required by law. ISX's patented methods have been approved as suitable replacements. Vendors providing regulated services (e.g. CFD trading, share trading, Forex, etc.) know they lose a significant number of customers as soon as they get to the paperwork - those customers start the process but never finish it. ISX began seeing huge revenue jumps because the conversion rates were much higher.
The vendor also doesn't need to worry about credit card chargebacks. With flykk, the client's identity is already verified. Money is received instantly, the vendor is notified through SIIN and clients can't later say they didn't authorise the transaction. It's also cheaper because all the fees charged through the card are no longer applicable.
Also, ISX provides KYC, banking, payments, etc. so vendors don't have to deal with multiple providers for each of these services.
SP1 Price at posting:
$1.07 Sentiment: Hold Disclosure: Held
