ISX Growth, page-79

there are two seperate but equally important points

a) valuation is in part based on ARR at this stage of growth ( any increase will result in any bonus shares issued being worth more - its simple.maths)
b) easier to load up ( or bring forward) onto the P&L with one off revenue than ARR in order to hit targets.

iIn a hypothetical situatio it is even possible to round robin back to back invoices between parties to enable recognised revenue to be increased ( but suprisinly not profit or cash flow) especially if there are some links between the comoanies and esp if those corporates tend to be offshore in an inpenenetrable tax haven.

Just saying theoretically possible...