It’s Time to Break Up Facebook

https://www.nytimes.com/2019/05/09/opinion/sunday/chris-hughes-facebook-zuckerberg.html

"The cost of breaking up Facebook would be next to zero for the government, and lots of people stand to gain economically. A ban on short-term acquisitions would ensure that competitors, and the investors who take a bet on them, would have the space to flourish. Digital advertisers would suddenly have multiple companies vying for their dollars."

"But the biggest winners would be the American people. Imagine a competitive market in which they could choose among one network that offered higher privacy standards, another that cost a fee to join but had little advertising and another that would allow users to customize and tweak their feeds as they saw fit. No one knows exactly what Facebook’s competitors would offer to differentiate themselves. That’s exactly the point."
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My take on all this? Turns out that privacy is important – especially when it comes to family. Tinybeans empowers people with legitimate concerns about entities such as Facebook to take back ownership of their data. Family is arguably the most important thing in our human lives, so it naturally follows that people take this seriously.



I've previously said that we are witnessing a momentous shift from traditional social media monopolies to more trustworthy niche providers (such as Tinybeans). Similar to how we are also witnessing trust shift from the 'Big Four' banks, VISA & Mastercard to new consumer-friendly brands and services such as Afterpay.




People overestimate the power and agility of a generic platform like Facebook, which has already suffered reputational and brand damage. Millennial parents are rightfully concerned about privacy, and nobody wants to overshare on a non-secure network. The user reviews of TNY speak for themselves.

Is there evidence of this? Look at the Net Promoter Scores so far. This is the best tool we have when it comes to gauge the popularity of social media.

Tinybeans has a Net Promoter Score of 80 while Facebook is at Minus (-) 21.