it just hit me, page-3

Good to see you're onto it Dave - I'm sure the ASX would've denied them spelling that out to the market back in 2004

If the truth be known OBJ is actually the abreviation of the original company name before our technology inventor Mr Edwards and the current board took over the reigns.

Objective - quite ironic all the same though, imo

"An end that can be reasonably achieved within an expected timeframe and with available resources. In general, an objective is broader in scope than a goal