It just somehow reminds me of all those 'guesstimates' made by...

It just somehow reminds me of all those 'guesstimates' made by companies going into China - "if we just sell one product to 10% of the population, then we'll be generating $xx billion!" - which are of course never even remotely delivered].

I'm glad somebody else picked up on the wild claims about the size of "potential" markets. If you go back to the mastitis threads when it was first announced you'll find some numbers and forecasts, the revenue to flow from mastitis is trivial. Except for the extreme happy clappers forecasts of course, who subsequently were found to be unable to use a calculator correctly.