it`s the balance sheet stupid, page-66

Personally I put more credence in our veterinarian friend who has direct experience with treating mastitis, that showed up on the forum a while ago and expressed his doubts about the efficacy of the product and the barriers to widespread take up.

Don't know about vets but most doctors I've met don't have a clue about business principles and marketing (Sorry to swipe the paintbrush, I am sure there are exceptions). Just because our vet friend couldn't convince farmers to spend more and be smarter, doesn't mean a professional company with a unique solution and some good marketing can't make significant inroads into this significant problem.

My credence lies with POH management and their extensive research and collaboration with farming bodies. POH have for a while now, had to sift out the prospective from the not so prospective due to the versatility of the TPM technology, I doubt they'd be wasting their time with this if all our vet friend said was true.