How can the fortunes of mastitis be debated before the details...

How can the fortunes of mastitis be debated before the details of the trials are disclosed ? Who conducted the trials & where ? Was it the veterinary school at the the University of Adelaide or farmer Jo & a couple of mates ?
The only thing disclosed by either party so far are the two pathologists and that the trials were overseen by POH .
But who did they oversee ? If the trials were conducted by the above university for example professionals can be assured that the correct protocols , methods & procedures were in place .
There'l be no traction with the veterinary or related pharmaceutical industry until the detail is out ! Thats not to stop MMA flogging to a few retailers which may be acceptable to some as proof of concept but big business likes more a lot more and thats where the money is .
Another mystery is the present sitution with Elixia . i'l accept that the results from the focus group were sensational in the context of cosmetics so why no license deal with a major international ? Too good to be true or the industry wouldn't pay ? Again like MMA its out to the market to proove its value and attract the big players .
Under normal industry / market conditions Elixia is under capitalised to do the distance to positive cash flow BUT aod/tpm appears one hell of a product !! I'm on hold .