it takes a while to find that treasure chest, page-2

An important part of Lumacom’s business plan is to create networks of Lumacom screens covering strategic regions, linking the screens to provide a geographic spread to providing mass impact for advertisers.

Extract from "The report":

Much like conventional still image (vinyl) bill-boards, the earning value of signs relies on as much as their individual strategic location as the “spread” or collective reach of locations across regions, providing the visual “impact” for targeted audiences sought by main stream and international advertisers.

The placement of “first” screens in each country is critical in this effort and much time has been committed to achieve this, and to source and commit the type of advertisers that will take advantage of this network".