its all in the marketing

While on his morning walk, Kevin Rudd falls over, has a heart attack and dies, because the accident and emergency ward at his nearest hospital is too understaffed to treat him in time.
So his soul arrives in Heaven and he is met by Saint Peter at the Pearly Gates. "Welcome to Heaven," says Saint Peter, "Before you settle in, it seems there is a problem. We seldom see Labor people around these parts, so we're not sure what to do with you."

"No problem, just let me in; I'm a good Christian; I'm a believer," says Kevin.
"I'd like to just let you in, but I have orders from God Himself. He says that since the implementation of his new HEAVEN CHOICES policy, You have to spend one day in Hell and one day in Heaven. Then you must choose where you'll live for eternity."
"But I've already made up my mind. I want to be in Heaven," replies Rudd "I'm sorry ...but we have our rules," Peter interjects. And, with that, St. Peter escorts him to an elevator and he goes down, down, down all the way to Hell. The doors open and he finds himself in the middle of a lush golf course. The sun is shining in a cloudless sky. The temperature is a perfect 22C degrees. In the distance is a beautiful club-house.

Standing in front of it is poor old Gough Whitlam and thousands of other Labor and union leaders, who had helped him out over the years --- Jim Cairns Bob Hawke, Bill Collins, Bill D'Arcy, Paul Keating, Joan Kirner, Peter Beattie, Keith Wright, Gordon Nuttall, Wayne Goss, Steve Bracks, all good clean living Labor people. All of the Labor Party leaders and Union Officials were there ....... everyone laughing, happy, and casually but expensively dressed. They run to greet him, to hug him and to reminisce about the good times they had getting rich at the expense of 'suckers and peasants.' They play a friendly game of golf and then dine on lobster and caviar.

The Devil himself comes up to Rudd with a frosty drink, "Have a Tequila and relax, Kevin!" "Uh, I can't drink anymore, I took a pledge," says Rudd dejectedly. "This is Hell, son. You can drink and eat all you want and not worry and it just gets better from there!" Rudd takes the drink and finds himself liking the Devil, who he thinks is a really very friendly bloke who tells funny jokes, like himself, and pulls hilarious nasty pranks - kind of like the ones Labor pulled with the "Recession we had to have" " no child will live in poverty" "Wolfdene Dam" "no new taxes and “interest rates below 19%" and promises such as that that were never carried out .They are having such a great time that, before he realises it, it's time to go. Everyone gives him a big hug and waves as Rudd steps on the elevator and heads upward.

When the elevator door reopens, he is in Heaven again and Saint Peter is waiting for him. "Now it's time to visit Heaven," the old man says, opening the gate. So for 24 hours Rudd is made to hang out with a bunch of honest, good-natured people who enjoy each other's company, talk about things other than money and treat each other decently. Not a nasty prank or short-ar se joke among them. No fancy country clubs here and, while the food tastes great, it's not caviar or lobster. And these people are all poor. He doesn't see anybody he knows and he isn't even treated like someone special!

"Whoa," he says uncomfortably to himself. "Kim Beazley never prepared me for this!" The day done, Saint Peter returns and says, "Well, you've spent a day in Hell and a day in Heaven. Now you must choose where you want to live for eternity."

With the 'Deal or No Deal' theme playing softly in the background, Rudd reflects for a minute ...then answers: "Well, I would never have thought I'd say this --I mean, Heaven has been delightful and all - but I really think I belong in Hell with my friends."

So Saint Peter escorts him to the elevator and he goes down, down, down, all the way to Hell. The doors of the elevator open and he is in the middle of a barren Scorched earth covered with garbage & toxic industrial wasteland, kind of like the eroded, rabbit and fox affected Australian outback. He is horrified to see all of his friends, dressed in rags and chained together, picking up the roadside rubbish and putting it into black plastic bags......They are groaning and moaning in pain, faces and hands black with grime.

The Devil comes over to Rudd and puts an arm around his shoulder....."I don't understand," stammers a shocked Kevin, "Yesterday I was here and there was a golf course and a club-house and we ate lobster and caviar and drank tequila.....We lazed around and had a great time. Now there's just a wasteland full of garbage and everybody looks miserable!" The Devil looks at him, smiles slyly and purrs,...... "Yesterday, Kevin, we were campaigning;... Today you voted for us!"