Labor has hired a couple of flame throwing US PR spinmeisters.
Murdoch has seconded Col Allan (widely known inside News Corporation as Col Pot, a play on the name of a Cambodian genocidal dictator) to Australia to balance things up for the Liberals:
Never mind the 22,999,800 rest of Australia's 23,000,000 population (no pedants please, you get my drift lol), we have our part to play ... as collateral damage.