You might have to do some research, start with just doing some...

You might have to do some research, start with just doing some reading here, announcements, listen to some webinars, join the Facebook group. Given we just merged, Your question has been asked a lot

But in short AF is one of 4 founders at appstablisment. Cro licenses the software off them, spenda. Pays a reasonable sum for it. Cro needs the intellectual property of spenda to grow, develop and attract big investors.
one other benefit is appstablisment will bring them some pretty big clients which can then be shown spenda, many are trialling.

by the year you'll wish you jumped in now. But dyor.